South Africa is lagging behind other countries in the Global South in the adoption of more stringent vehicle emission standards. This is due to a delay in the phase-in of low-sulphur fuels and the fact that vehicle emissions are self-regulated by the vehicle manufacturing industry. Here we discuss why lowering vehicle emissions should be a priority in South Africa, what Euro-type emission standards entail, and how vehicle emissions are regulated in South Africa. The move to Euro 6/VI-equivalent standards in South Africa, particularly for heavy-duty vehicles, needs to be prioritised as a complementary initiative to phasing in electric vehicles.