Tanzania Citizens’ Participation in Domestic Tourism

This study examines the Tanzania citizens’ participation in domestic tourism. The study was based on the Social Exchange Theory and its components of trust on transport and destination visit price. The choice of the theory aimed to overcome possible limitations of using the theory in Tanzania. The study extends the applicability of the component of Social Exchange Theory to include additional construct such destination visit price (DVP) variable as a mediator. Data collection questionnaires were distributed to 400 respondents in Dar es Salaam, Arusha and Bagamoyo. Being a quantitative study, Structure Equation Modelling (SEM) was deployed to establish whether trust infrastructure (TI) and destination visit price (DVP) lead to the participation of Tanzania citizens in domestic tourism (PDT). The results of the study show that the measurement and structural model exhibited better model fit indices. The relationship between trust on transport results to participation in domestic tourism through destination visit price (DVP). It is recommended that the variables analyzed in this study be recognition for influencing the participation of Tanzania citizens in domestic tourism.