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Targeted repayment reminders: a randomized controlled trial with microfinance borrowers in Kenya

Domaine:

socioeconomic
Créateur:
Duf
Éditeur:
Cen
Éditeur:
OSF
Hôte:avatar
This project tests whether targeted SMS reminder messages about loan repayment inrease the incidence and amount of repayment as compared to a generic reminder. The study is implemented with microfinance borrowers in Kenya who are serviced through a cloud-based Core Banking System provider (iMS Guru) that also supports SMS messaging and maintains administrative data on repayment histories and repayment timestamps.

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doi.orgosf.io

Tags

BusinessSocial and Behavioral SciencesMicrofinanceNudgesSMS

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