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THE ELECTORAL DISCOURSE INSTITUTED IN 2023 IN BENIN: WHAT ABOUT CONSUMER INTEGRATION?

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paper
Créateur:
Cle
Éditeur:
Mit
Hôte:
More than a meeting, the established moments of electoral propaganda in Benin seem to take on the appearance of a republican convention and the populations scrutinize the public media while burning to be informed. There is therefore programming of reception, integration of the consumer for the construction of a democratic event. This contribution looks at this space of confrontation created and organized during the legislative elections of 2023 to understand the constructs in terms of identity for the public consumer. Where is it in reality between the organizing institution of the space, moderation (the media) and the speaking authorities (the representatives of competing groups, competitors). This semiotic study, supported by semi-automated processing (Google and ChatGPT-4), ventures into the critical sociology of media content and media economics to reveal the altered consumer-public shaped by this space.

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