The Evolving Dynamics of Social Media in Nigerian Elections: A Comparative Analysis of the 2019 And 2023 General Elections

In the midst of rapidly evolving digital landscapes, social media has emerged as a pivotal force shaping electoral outcomes in Nigeria. This study examines the evolving dynamics of social media in Nigerian elections, comparing the 2019 and 2023 general elections. Utilizing secondary sources of data and adopting a content analysis approach to analyze the data, this research provides insights into the impact of social media on voter behavior and electoral processes. One of the key findings reveals that social media significantly influenced respondents' preference for candidates during the 2023 presidential election. This study recommends among others that politicians and parties develop targeted social media strategies to effectively engage with voters and promote their campaigns. As Nigeria continues to navigate the complexities of digital politics, this study underscores the need for a nuanced understanding of social media's role in shaping electoral outcomes, ultimately contributing to more informed and inclusive electoral processes.