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The non-transactional consequences of browsing behavior: A quantitative study in the Tunisian context

Domaine:

socioeconomic

Type de record:

paper
Créateur:
SahMez
Éditeur:
Ass
Hôte:
The objective of this investigation is to understand browsing behavior and to identify the factors that influence it. Based on a review of the literature and a quantitative study carried out by the method of structural equations (SEM) implemented by the Smart PLS.3 software, among 202 Tunisians, we have revealed the non-transactional consequences of browsing. Managerial implications are proposed in order to develop this behavior as it should.

Visit

doi.org

Licenses

http://creativecommons.org/licenses/by/4.0

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