The Role of Yoruba Language in Environmental Management: A Focus on Climate Change Communication

Effective climate change communication is crucial in promoting awareness and adaptation strategies. However, 
linguistic limitations typically limit the application of climate scientific information across most African communities. 
This study evaluates the significance of the Yoruba language in climate change communication in three selected 
Yoruba-Speaking states of Nigeria. Thirty (30) respondents were purposively selected from each of the stratified five 
(5) key groups including (i) traditional rulers and elders, (ii) media practitioners, (iii) environmental policymakers and 
activists, (iv) academics and researchers, and (v) community members. Data were collected using structured 
questionnaires (n=100), semi-structured interviews (n=50), focus group discussions, and content analysis of Yoruba
language media programs. Quantitative data were analyzed using SPSS, based on descriptive and inferential statistics, 
whereas qualitative data were interpreted thematically. The study reveals that 70% (n=70) of the participants listen to 
climate messages on Yoruba radio shows on a daily basis, and 65% (n=65) watch Yoruba-language TV programs. 
However, only 50% (n=50) read Yoruba newspapers, and 40% (n=40) watch Yoruba-language climate news on social 
media, which indicates high reliance on oral traditions. Yoruba idioms (asayan oro), proverbs (owe), and folktales 
(itan) were effective in framing climate messages, rendering scientific abstractions more understandable. Despite these 
benefits, some of the issues faced were the lack of vocabulary for scientific terminologies, shifts in language preference 
between generations, and the influence of local beliefs on climate perceptions. Comparisons with other researches 
show that the use of indigenous languages in climate communication enhances local engagement and facilitates 
behavioral change, aligning with global calls for culturally appropriate climate communication. The study 
recommends the use of Yoruba-language climate messages on social media, the development of standardized 
translations of climate terms, and the integration of indigenous environmental knowledge into policy systems. 
Enhanced coordination between customary leaders, media professionals, and environmental organizations will 
guarantee sustained indigenous-language participation in climate activism