Toward inclusive innovation: The impact of AI on hybrid entrepreneurial landscapes

International audience This article investigates the role of artificial intelligence (AI) in transforming entrepreneurialecosystems. It focuses on the interactions between formal and informal sectors in Morocco. AI’stransformative potential is attracting growing attention. However, its integration into hybridentrepreneurial settings remains underexplored. The research uses a qualitative case studymethodology. It examines how AI helps entrepreneurs overcome structural barriers. It also showshow AI enhances operational efficiency. Moreover, it allows access to alternative financingmechanisms. The findings highlight AI’s dual impact. It optimizes entrepreneurial practices. Italso fosters synergies between formal and informal actors. However, challenges remain. Theseinclude digital inequalities, high implementation costs, and socio-cultural constraints. This studyoffers concrete recommendations. It contributes both theoretically and practically. It advocates fora more inclusive and sustainable integration of AI. This is especially important in emergingentrepreneurial environments.