Understanding women’s preferences for contraceptive implant products; a mixed methods study in Kilifi County, Kenya

This data and the study instruments pertain to a study aimed at better understanding the preferences of users of contraceptive implants, and their desire for the various attributes of different products. It also aims at identifying factors involved in actual decision-making when given a choice. The study's primary objectives were to evaluate the relative preference for characteristics related to contraceptive implant products among users in Kenya. The secondary objectives were to evaluate the features, attributes, and factors that lead to product selection and ultimately adoption of one contraceptive implant product over another which are preferred by end-users in Kenya; to assess how ideal product attributes relate to actual products adopted; to evaluate the actual experiences of implant contraceptive users and to evaluate women’s perceptions of biodegradable contraceptive implants. Sawtooth Software Lighthouse Studio The study instrument for the quantitative data has two sections. The first domain covers four distinct domains: sociodemographic information, desired contraceptive implant characteristics, factors related to the actual implant used, and perceptions of biodegradable implants (BDI). The second section is drawn from the discrete choice experiment(DCE) method, and it was used to assess consumers' choice of commodities. The respondents were asked to choose between alternatives guided by their attributes. Each respondent was presented with different options from the other respondents.