VALUE CHAIN ANALYSIS OF AVOCADO IN DALE WOREDA, SIDAMA REGIONAL STATE, ETHIOPIA

                                                                        Abstract The value chain is a technique to evaluate the commerce events that goal to produce, plan, distribute and service the product to the client. The value chain contains product expansion, quality govern, cost controlling, research and development, facilities supervision, client service, command satisfaction, product commercialization and many others (Evans, 2014). value chain examination concern on the changing aspects of complex relations within a system, wherein both value formation and value arrest occur in a value structure that contains providers, distributors, followers, and agents Our country has a big potential to supply the quality avocado for foreign market since highly demanded products. But , Ethiopia is not financial benefit able from this commodity incase of several reasons : during harvesting and post harvesting handling problems and absence of value adding cases. (Berhanu, 2015). This is similar to the study area that faced to challenges to production, processing, ware housing and both local and foreign market functioning. In production, avocado producer farmers surrounded problems like shortage of land, irrigation access, shortage of inputs in local market, access to credit, availability of appropriate technical information including timely and protection of pests and diseases. The thesis focused on determining the variables that influence the market supply of avocados, determining the variables that influence the decision to choose a supplier, identifying the key players in the avocado value chain and their net share, and assessing the marketing margin of Dale woreda participants.Due to the study's restriction to just three avocadoproducing kebeles in Dale woreda Together, primary and secondary data were employed in the study.Three different types of que stionnaires were used to obtain the primary data: one for farmers, another for traders (collector s and suppliers), and a cooperative.The information might be gathered by looking at the gener al socioeconomic traits and the responsibilities that traders, cooperatives, unions, and farmers play in the avocado value chain.The study employed a semistructured questionnaire that was c reated specifically for it. In this research, expressive statistics, value chain analysis and econometric analysis was applied to examine the data. The plan suggestions to be drawn from this research are concerning on the important variables from the examination of current study. To begin with, distribution of current input technologies is important in maximizing the yield of avocado. Given that growers are not properly linked well in the investigation site, this state of dealings clearly requests serious government interference. Not only does it need supplying production input access , but also their distribution to gate optimum availability. Effort should also be prepared to strengthen producers groups and inspire collective action of farmers to minor operation expenses to admittance inputs and market; and associating growers to internal as well as global market through certification depending on the superiority of their product which empower them to get healthier price.