When the History Turns Stronger than the Rhetoric
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paper
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Ull
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The 1990s brought radical changes to Sub-Saharan Africa. In the rhetoric, the ownership mode appeared as a crucial marker of freedom. However, neither the access to the media nor the media content has changed much. The media mode, inherited from previous phases of social history, seems to change slowly. Old modes reproduce themselves in new media titles disregarding ownership mode. In this chapter, empirical evidence is sought from Namibia and Tanzania. The empirical evidence is based on two sets of one-week samples (2007, 2010) of all four papers. In this material, a government paper and a private paper from one particular country resemble each other more than when ownership modes are compared. Bearers of the journalistic culture seem to be to a certain extent media professionals moving from one editorial office to another, but the more decisive factors are the ideals set for journalism. The “first definition of journalism” reflects old times.
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