ARTIFICIAL INTELLIGENCE (AI) IN THE PROMOTION OF NIGERIAN ART MUSIC COMPOSERS ON RADIO.

This study explores the role of artificial intelligence (AI) in promoting Nigerian art music composers through radio broadcasting, focusing on the indigenous classics featured on Leadcity 89.1 FM in Ibadan. As Nigeria's artistic landscape continues to evolve, the fusion of technology and art music broadcasting presents opportunities and challenges for composers seeking exposure and recognition. By employing qualitative methodology, this research investigates AI-driven strategies in content curation processes and listener engagement. Findings reveal that AI enhances the visibility and accessibility of indigenous art music composers and their works, by enabling the broadcaster to gain easy access to composers’ profile and analyze their music, thereby reaching wider audiences and fostering cultural appreciation. Additionally, the study discusses the implications of AI in shaping programming content, the potential risks of algorithmic bias, and the need for a balance in its usage. Ultimately, this research contributes to the broader discourse on the intersection of technology and cultural heritage, emphasizing the importance of sustainable practices in music promotion within the Nigerian context and beyond.