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<b>The Artificial Intelligence Nexus in LMIC Marketing and Entrepreneurship: A Systematic Synthesis and Contextual Performance Framework</b>

Domaine:

socioeconomic

Type de record:

paper
Créateur:
GabEmmBaf
Hôte:avatar

Following PRISMA 2020 guidelines, we conducted a robust systematic review of 120 peer-reviewed studies (2016–2026) sourced from five databases using automated Python 3.12 script and eleven manual repositories. Study quality was rigorously evaluated using the Mixed Methods Appraisal Tool (MMAT) and CASP checklists to ensure evidence reliability.

Visit

figshare.com

Tags

Business analyticsMarketing management (incl. strategy and customer relations)Marketing research methodologyMarketing technologyMarketing theoryService marketingdeveloping economies; digital transformation; small and medium enterprises; sub-Saharan Africa; machine learning; technology acceptance model

Licenses

CC BY 4.0

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