Conceptualizing Design Philosophies: Contemporary Culturally-Motivated African Fashion Designers

Fashion design from Africa and by culturally-inclined African designers provides a rich source of information about networks of inspiration and influence. This paper thematically analysed fashion products of five selected contemporary culturally inclined haute couture designers from Ghana, to make meaning of their design philosophies. The motivation was the need to contribute to ongoing scholarly conversation on the impact of Africa on fashion with focus on the work of unsung designers from the continent.