Abstract A survey was conducted to investigate the problems faced by large‐scale fashion designers in Ghana. Data were analysed using the Statistical Package for Social Sciences (SPSS). The problems the respondents encountered were manpower, economic, logistic and social. Additional training in fashion design outside Ghana and a high level of education were identified as assets in the export trade. Suggestions to the Ghanaian Government and other stake holders, to improve the fashion industry and thus enable the industry to contribute effectively to the realization of the economic goals outlined in ‘Ghana’s Vision 2020’ (development plan), are discussed.