Corporate culture in a multicultural context: Analysis of signs of speech connected to cultural metaphors

Type de record:

paper

Créateur:

Mar

Éditeur:

Equ

Éditeur:

CCSD

Hôte:

If we assume that a firm established in several countries has the same corporate culture, we can show that the expression of this culture is influenced by local culture. We draw inspiration from the work of Martin J. Gannon on cultural metaphors. This methodology used in our original approach is a lexicostatistic analysis of signs found in internal written documents expressing the corporate culture (internal papers and mission reports). Our study particularly concerns French firms in the service sector having subsidiaries in Senegal.

A cultural linguistic analysis of Swahili body metaphors

Abstract This study describes the relationship between language, culture and conceptualiza

Cultural Narratives: Bridging the gap. Educating Speech-language Pathologists to Work in Multicultural Populations

Preparation of the clinician to work in multicultural contexts involves the identification of a rang

A Cultural Reflection of Metaphors and Proverbs in Toposa

This paper examines how metaphors and proverbs reflect the culture and identity of specific ethnic g

The Process of Cultural Alignment Within a Multicultural Context: The Case of ERP System Deployment Across Europe and Africa

International audience Culture plays a vital role in the acceptance and effective uti

From Conceptual Metaphors to Cultural Metaphors: Metaphorical Language in Yoruba Proverbs and Praise Poems

“Journey, Rest, Gate and Garment”: A Cross-cultural Cognitive Analysis of Metaphors Used in Breaking News of Death

International audience How is death conceptualized in Hausa and Yoruba languages? Are

Corporate culture in a multicultural context: Analysis of signs of speech connected to cultural metaphors

Type de record:

Visit

Tags