Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya

Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case

The Impact of Customer Relationship Management on Business Performance : The Mediating Effect of Innovation Capability

The motivation of this research is to assess the relationship existing between Customer Relationship

Adoption of Artificial Intelligence Technology and Its Impact on Insurance Company Performance in Kenya

This study investigates the adoption of artificial intelligence (AI) technologies and their impact o

Mobile Payments, Demographics and Firm Performance in Kenya

Technological advancements have presented firms with an opportunity to use mobile payments to enhanc

The Moderating Effect of Environmental Turbulence on the Relationship Between Customer Relationship Management and Business Performance

This article mainly aims to verify the moderating role environmental turbulence plays on the relatio

Determinants of Facebook adoption and its impact on service-based small and medium enterprise performance in northwestern Nigeria

Purpose This study aims to examine the determinants of Facebook adoption and its impact on the per