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Framing Effects in Risk Communication: Implications for Agricultural Extension and Nutrition Messaging in Uganda

Domaine:

agriculture
Créateur:
Mos
Éditeur:
Cen
Éditeur:
OSF
Hôte:avatar
This policy brief applies experimental findings on framing effects to agricultural extension and nutrition communication in Uganda. Drawing on data from a study at Kazan Federal University (N = 108, χ²(1) = 28.94, p < .0001), it demonstrates that framing-induced preference reversals are not culturally specific to Western populations — and that current extension messaging in Uganda doesn't account for this. The brief addresses three specific communication challenges: post-harvest loss among maize and cassava farmers, aflatoxin contamination messaging, and nutritional communication around child stunting. It also examines how framing principles apply to radio-based extension communication in Luganda, Acholi, and other local languages. Directed at FAO Uganda, the Ministry of Agriculture, and local-language radio producers.

Visit

doi.org

Languages

AcholiGanda

Tags

Social and Behavioral Sciences

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