This policy brief applies experimental findings on framing effects to agricultural extension and nutrition communication in Uganda. Drawing on data from a study at Kazan Federal University (N = 108, χ²(1) = 28.94, p < .0001), it demonstrates that framing-induced preference reversals are not culturally specific to Western populations — and that current extension messaging in Uganda doesn't account for this. The brief addresses three specific communication challenges: post-harvest loss among maize and cassava farmers, aflatoxin contamination messaging, and nutritional communication around child stunting. It also examines how framing principles apply to radio-based extension communication in Luganda, Acholi, and other local languages. Directed at FAO Uganda, the Ministry of Agriculture, and local-language radio producers.