Innovative Entrepreneurship through Creative Outputs for Emerging Filmmakers in South Africa: A Conceptual Framework

Creativity and innovation are fundamental traits of a creative leader in the film industry. This article explores the South African film landscape and the innovative opportunities for creative film entrepreneurs. It further explores and describes emerging film creative leadership in terms of an Entrepreneurial Conceptual Framework (creative output 2) that includes a functional relationship equation (creative output 1). The conceptual framework explores the relationship between the four key dimensions (soft skills, innovation, film project management, and iterative content generation) and the four key competencies (high-quality content, influence, education, and entertainment) and their ultimate effect on entrepreneurial creative leadership in the local filmmaking landscape. The functional relationship equation identifies four key characteristics (vision, collaboration, adaptability, and emotional intelligence) that distinguish a creative leader in the local film industry from other forms of leadership. Both the conceptual framework and the functional relationship equation set innovative and structural foundations and form creative outputs for emerging filmmakers, local independent film productions, and future academic studies.