Video - The Impact of Product Price Changes on the Turnover of Small and Medium Enterprises in Nigeria

Domaine:

socioeconomic

Créateur:

And

Éditeur:

Hôte:

This study examines the impact of price changes on sales turnover among Small and Medium Enterprises (SMEs) in Nigeria. Using a survey-based empirical approach, data were collected through questionnaires administered to selected SMEs, supported by both primary and secondary sources.

Findings reveal a significant relationship between changes in the cost of sales and overall turnover, indicating that pricing decisions directly influence business performance. The study recommends closer monitoring of SME pricing strategies and encourages the use of pricing experts to enhance decision-making and financial outcomes.

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